Kept Close ("we," "us") is an independent publisher and referral service for memorial planning, based in Toronto, Ontario, Canada. This policy explains what information we collect on keptclose.co, how we use it, and the choices you have. Questions any time: support@keptclose.co.
What we collect
- Information you give us. If you request a planning guide, we collect your email address. If you use our funeral-provider connection service, we collect your email address and any details you share with us by email — such as your name, city or region, timing, and the type of service you're considering.
- Usage information. Like most websites, we use analytics tools that collect information about how the site is used: pages viewed, buttons clicked, approximate location, device and browser type, and how you arrived here. We use PostHog (with typed inputs masked).
- Advertising measurement. When you arrive from an ad, we and our advertising partners (such as OpenAI for ads shown in ChatGPT) may use cookies and click identifiers to measure that the ad worked. These identifiers do not contain your name or contact details.
How we use it
- To send you the guide you asked for.
- To connect you with one matched, licensed funeral provider in your area — only when you submit our form and agree to that connection.
- To understand which pages help people and which don't, and to measure our advertising effectiveness.
Who we share it with
- Licensed providers. If you use the funeral connection service, we share your submitted details with one matched provider. We do not sell your information to generic marketing lists.
- Service providers. Trusted companies that help us run the site: hosting, form processing (Web3Forms), email delivery, and analytics.
- Affiliate networks. When you click through to a product we cover (such as Parting Stone), the affiliate network records the referral click via click identifiers.
Cookies
We use a small number of cookies and similar technologies for analytics and to measure advertising (including an ad-click reference cookie). You can block or delete cookies in your browser settings; the site will still work.
Your choices and rights
- Every email we send includes an unsubscribe link.
- You can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it, by emailing support@keptclose.co.
Changes and contact
We comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). For anything privacy-related, contact us at support@keptclose.co.